SREEHARI THIRUMALAI BHUVARAGHAVAN. RURAL RETAIL REVOLUTION: EMPOWERING E-COMMERCE IN UNDERSERVED REGIONS. International Journal of Engineering Research and Sustainable Technologies (IJERST), [S. l.], v. 2, n. 3, p. 1–8, 2024. DOI: 10.63458/ijerst.v2i3.86. Disponível em: https://www.ijerst.drmgrjournals.org/index.php/ijerst/article/view/86. Acesso em: 9 may. 2025.